Personalized Prescriptions: Russ Altman's TEDx Talk

The mission of PharmGKB and the role of CPIC's therapeutic guidelines are nicely introduced in Russ's TEDxStanford talk, in which he uses the commonly prescribed drug codeine as an example to explain pharmacogenetics.

4 basic lessons are outlined:
1. People don't respond in the same way to drugs.
2. Genetics is behind our response to drugs and these differences.
3. PharmGKB is a resource for this information.
4. Physicians want to use PGx in their practice...CPIC writes evidence-based guidelines to enable this to happen.

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